In this post, I want to distill my biggest takeaway from Ken Kocienda's book Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. This book is unique because it's not about Steve Jobs who apparently had very little involvement in the daily product development activities. Instead, it talks about the culture and people in the trenches who made Jobs’ vision a reality. Apple's high quality bar was all about the ethos and processes that Jobs put in place and, even though the process was not the main emphasis of the book, it was the silver lining.

A few days ago, my son discovered a song called Fart on Spotify. Not surprisingly, the track prominently features sounds made by the back-end of the human body, which sparked plenty of joy for my first-grader. So, he wanted to listen to that song over, over, over, over, over, over and over again. He pulled up Spotify to turn the repeat mode on but the repeat button mysteriously disappeared from the player screen…